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Promotion of Products and Services

The primary objective of advertising is to get the word out that you have something exciting to offer. It can be anything from an upcoming product launch you’re promoting, a new service you’re selling, or the expansion of your existing company. Whether your promotion takes the form of print ads, commercials, billboards or flyers, the content adheres to the rules of journalism by identifying who, what, when, where and why.

Creating Customer Awareness

Advertising helps to raise your target demographic’s awareness of issues with which they may be unfamiliar as well as educate them on the related benefits of your product or service. A popular example of this is the health care industry. If, for instance, a consumer watches a television commercial in which someone describes aches and pains that are similar to those experienced by the viewer, the ad not only identifies a probable cause but suggests a potential remedy or treatment option to discuss with her doctor.

Comparisons with Competitors

Advertising invites your target audience to evaluate how your product or service measures up against your competitors. Demonstrations of beauty products are a good example of this because they provide compelling visual evidence of which product does a faster and more effective job of hydrating and clearing blocked pores.

Retention of Existing Customers

An ongoing advertising campaign is essential in reminding your existing customers that you’re still around. In a troubled economy where so many shops, restaurants and companies are going out of business, maintaining a strong presence through regular ads, flyers, events and a dynamic website is invaluable for long-term relationships with your clientele. This also serves to attract new customers who may not have been in need of your products or services when you first opened but are now pleased to have their memories jogged.

Boosting Employee Morale

When people ask your employees where they’re working, the latter will likely feel better about their jobs if the reaction to their reply is, “Wow! I’ve heard a lot of great things about that salon” instead of “Nope, never heard of it” or “Oh, are they still around?” Investing in an advertising plan keeps your business an active part of the conversational vocabulary and community buzz. This, in turn, gives your workers a sense of pride and emotional ownership in an enterprise that’s generating positive feelings and name recognition.

Opening a new business is difficult, getting your name out there is even harder!!

So, you’ve now put every penny you have and every second of your time into this new venture and all your products and services are ready to go, your website is up and running and you have set up your socials which are looking unreal… what now?

This is the part where most business’s get stuck or fail. The truth is, what will work for you may not work for someone else’s business which is why your approach to advertising needs to be researched and based on your specific business model. Here are a few questions you need to answer to get started:

What age of clientele are you looking for?

What type of clients are you trying to attract? (the ladies of leisure or your every day mammas)

Are you wanting to push a particular service?

How much do you want to earn an hour?

how many hours a week are you wanting to work?

These questions by themselves wont help much at all but by understanding what your wanting to achieve at the end of your advertising campaign will help you know where to advertise and for how long.

EXAMPLE

Target Age: 20-50 years

Service: Skincare Treatments

Clientele: Working Class & Ladies of Leisure

Earning Potential: £45-150 per hour

Working Week: 35 Hours

So, after answering these questions I can see what goal I’m trying to hit. When advertising I need to advertise somewhere that this particular age range will see, I.E. Facebook, Instagram, Mother & Baby groups, Local Coffee Shops, Wedding Boutiques, Hairdressers. With the type of client I’m trying to attract it would be a waste of time and money to advertise in the local paper, most people within the age group of 20-50 no longer read the paper but they do love a coffee. A leaflet or poster in my local coffee shop will benefit me far more then a tiny ad in the back of the local paper. Linking with an already established business will help your name become credible and clients will be more likely to make a booking. Offer your local hairdresser a free service so when she is at work chatting to her clients all day she will be able to advertise for you as a form of payment, that free treatment may get you 5 paying clients.