BRANDING

Just how important is branding to you and your business? Honestly, VERY!!

Branding is like your personal signature. Its unique, its yours and everyone will know its you!!

People try to make it seem so complicated, but it really isn’t. 

All it comes down to is a story and it’s something we all do, in our companies and in our personal lives. It’s the story we tell someone when we meet them, “Hi, my name is Emma and I’m a Director at a training academy.” It’s the ‘I’m Batman’ moment.

WHATS BRAND IDENTITY. It’s simply the shorthand statement of who you are and what you can do for someone. When you find a way to sum up your company’s entire promise of what it will be like to be treated by you and what’s in it for them into a few short emotional words, you’ve found your brand.

Simple, right? So why is branding important, then? Why are we even talking about it, if it’s that basic? 

Because, frankly, a lot of people have a hard time doing those two things. A lot of companies cannot interestingly tell you what they do, who they do it for and why they do it.

However, even though branding seems simple and seems like something you can do later when you have the time for it, I want you to think hard about what you stand to gain by getting it right and doing it now. A branding machine that is true, defined and humming along will carry your business to that next level. It impacts so much more than just sales. A good brand will reshape how you, your employees, your customers and your investors think about your company.

A good brand communicates a clear story. 

Companies with clear stories are valued higher by customers. Companies with clear stories have employees who understand what they do and why they do it. Companies with clear stories are able to move people’s emotions, which is key to moving sales. People want to work for companies who do great things and great things are only great if they’re understood clearly and simply.

Put all that together and you have the potential to drive real money into your company. After all, as we’ve said before, nobody buys what they dont understand.

  1. Your branding must be authentic
  2. What is your companies vision
  3. What does your company stand for

7 Reasons to Take Branding Your Business Seriously

Okay, on to the good stuff. Why branding is important and how to brand your business. Getting this straight will impact your company in 8 surprising—and some not so surprising—ways.

By knowing what your objectives are, what benefits you’re aiming for, you’ll make sure to consider all of these angles when you get into the work of rebranding a company or branding it in the first place.

  1. Your brand represents your promise to your customers….. and yourself!
  2. Brand Identity clarifies and forces focus
  3. Move past mundane business transactions
  4. A powerful brand strategy is built on emotions
  5. A well designed brand will guide advertising and marketing
  6. A strong brand engages and aligns employees
  7. A strong brand builds financial value into your company

HELPFUL TIPS

If you frequently use the same text, colours, filters, clients will start to recognise this and before you know it, they will know if you have posted on your socials without even looking at the social tag. How powerful is that? It draws people in to wanting more, they want to see your posts because your branding is aesthetically appealing to them. Once you have branded your business, you instantly become more professional to your potential clientele, more professional means more credible and more credible means you can charge a decent rate for your services!!

EXAMPLE

Harrods price tags are never pulled up as being too expensive, because they are Harrods! They are a brand that has been worked on for many years and has credibility. If you were to go to the local corner shop in your town centre and they were selling the exact same product for the exact same price, would you pay it? I know I definitely wouldn’t, I would want to buy my product from the company that looks more professional. Your business works in the same way. Regardless of how old your company is, if you look the part the clients will come.