IMPORTANCE OF SOCIAL MEDIA & MARKETING

The saying goes, “if you’re not on social media, you don’t exist”!!! oh boy, how true Is this?

When was the last time someone recommended a company to you and your first reaction was to find them on Instagram / Facebook? I would almost say 99% of everyone’s first response is to do exactly this.

For the hair and beauty industry social media is really our bread and butter of advertisement. We can showcase visual results and become interactive with our client base and future clients every day of the week. If you were to delete all your social handles do you think your column would be as full? I’m going to guess a large percent of you will say no. It’s extremely important to only showcase the very best of what you do and remember not everyone makes the grid. You will have a large clientele that pay your bills, but wont ever be grid / story worthy and then you will get your DIAMOND CLIENTS, these clients are special and need taking care of. They will be the ones plastered across your grids and feeds and do it in style. Throw them a discount every now and then as a thank you!!!!

LETS LOOK AT THE BASICS …….

BREAD AND BUTTER CLIENT

GRID WORTHY CLIENT